Privacy Policy
Last Updated: June 2026
At Ascendant Fitness, we are committed to protecting your privacy and handling your personal information with the same level of care, discretion, and professionalism that defines our coaching experience. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, engage with our services, or communicate with our team. By using our website and services, you acknowledge the practices described in this policy.
1. Information We Collect
We may collect personal information that you voluntarily provide, including:
- Name
- Email address
- Telephone number
- Date of birth
- Health and fitness-related information you choose to share
- Consultation and onboarding information
- Payment and billing details
- Any information submitted through contact forms, questionnaires, or coaching applications
We may also collect certain technical information automatically, including:
- IP address
- Browser type and device information
- Website usage data
- Cookies and analytics information
- Pages visited and interaction data
2. How We Use Your Information
We use your information to deliver a seamless and personalised experience, including:
- Responding to enquiries and consultation requests
- Providing coaching, training, nutrition, and wellness services
- Managing client relationships and communication
- Processing payments and maintaining records
- Improving our website, services, and client experience
- Sending relevant updates, resources, and marketing communications where permitted by law
- Complying with legal and regulatory obligations
We collect only the information necessary to provide our services effectively and professionally.
3. Health and Wellness Information
As a coaching and wellness business, certain information you provide may relate to your health, fitness, lifestyle, or wellbeing. Any such information is treated with heightened confidentiality and is used solely for the purpose of delivering safe, effective, and personalised coaching services. We do not sell or share sensitive personal information for commercial purposes.
4. Legal Basis for Processing
Where applicable under data protection laws, we process personal information on one or more of the following bases:
- Your consent
- Performance of a contract
- Compliance with legal obligations
- Our legitimate business interests in operating and improving our services
5. Cookies and Analytics
Our website may use cookies and similar technologies to enhance user experience, analyse website performance, and support marketing activities. These technologies help us understand how visitors engage with our website so we can continually refine and improve the experience we provide. You may control or disable cookies through your browser settings, although certain features of the website may be affected.
6. Marketing Communications
From time to time, we may send information regarding services, educational content, events, or updates that we believe may be relevant to you. You may unsubscribe from marketing communications at any time by following the unsubscribe instructions within the email or by contacting us directly.
7. Sharing Your Information
We do not sell your personal information. We may share information with carefully selected service providers who assist us in operating our business, including:
- Payment processors
- Website and hosting providers
- CRM and client management systems
- Email communication platforms
- Analytics providers
These providers are required to maintain appropriate safeguards and process information only for authorised purposes. We may also disclose information where required by law or where necessary to protect our legal rights.
8. Data Security
We maintain appropriate technical and organisational measures designed to protect your personal information against unauthorised access, misuse, disclosure, alteration, or loss. While no system can guarantee absolute security, we continually seek to apply industry-standard practices to safeguard the information entrusted to us.
9. Data Retention
We retain personal information only for as long as reasonably necessary to fulfil the purposes outlined in this policy, comply with legal obligations, resolve disputes, and maintain business records. When information is no longer required, it is securely deleted or anonymised.
10. Your Rights
Depending on your location and applicable laws, you may have rights relating to your personal information, including the right to:
- Access your personal information
- Request correction of inaccurate information
- Request deletion of your information
- Restrict or object to certain processing activities
- Withdraw consent where processing is based on consent
- Request data portability
- Lodge a complaint with a relevant supervisory authority
We will respond to applicable requests in accordance with legal requirements.
11. Third-Party Links
Our website may contain links to third-party websites, platforms, or services. We are not responsible for the privacy practices or content of external websites and encourage you to review their privacy policies before providing personal information.
12. International Data Transfers
Where information is transferred or processed outside your country of residence, we take reasonable steps to ensure appropriate safeguards are in place and that data is handled in accordance with applicable privacy laws.
13. Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our services, technology, legal requirements, or business practices. Any updates will be published on this page with a revised effective date.
14. Contact Us
If you have questions regarding this Privacy Policy or how your information is handled, please contact:
Ascendant Fitness
Email: [email protected]
Website: ascendantfitness.co.uk