Zak Rickard

Fitness has been a part of my life for as long as I can remember.

Growing up, I was always involved in sports and physical activity. I admired athletes and fitness figures who embodied discipline, strength, and self-improvement — people who inspired me to pursue a higher standard for myself, not just physically, but mentally as well.

During the COVID lockdowns, I found myself in a place I never expected. My motivation disappeared, my confidence declined, and I became increasingly self-conscious. Instead of pursuing the active lifestyle I had always enjoyed, I spent most of my time indoors, developing habits that left me feeling disconnected from myself.

Eventually, I made the decision to take control again.

What started as a desire to build my dream physique quickly became something much bigger. Through consistent training, disciplined nutrition, and a commitment to personal growth, I transformed not only my body but also my mindset.

I've trained seriously for over ten years and coached others for three. I'm currently completing my Level 2 and Level 3 personal training qualifications, and I'd rather tell you that up front than have you wonder.

I started doing the things I loved, trying new experiences, and pushing beyond the limits that self-doubt had placed on me.

Today, having trained seriously for over ten years and spent the last three coaching others, my mission is simple: to help you become the strongest version of yourself.

I understand what it's like to feel lost, unmotivated, or uncomfortable in your own skin. That's why Ascendant Fitness is about more than building muscle or losing weight — it's about becoming the strongest version of yourself physically, mentally, and emotionally.

Whether you're looking to transform your physique, improve your confidence, or simply create healthier habits that last, I'm here to provide the guidance, accountability, and support to help you get there.

I'm based in Kent and work with clients in person across Kent and London, as well as online with people all over the world.