Ascendant Fitness — Personal Training in London
Built for those
who want more.
Bespoke coaching. Built around you. Nothing generic.
Your coach
Zak Rickard
Ten years of serious, self-directed training. Three years coaching others. A personal story that started with losing everything during COVID and rebuilding from the ground up. Zak's mission is simple: help you become the strongest version of yourself, no matter where you're starting from.
Why Ascendant
What you are actually getting
Not a template. Not an algorithm. A coach who has been through it himself and built his entire approach around the things that actually work.
A story that starts where yours might
During COVID, Zak lost his motivation, his confidence, and his sense of self. He rebuilt from nothing — not with a programme handed to him, but through figuring it out the hard way. That experience is why he coaches the way he does.
Ten years training. Three years coaching.
Zak has trained seriously for over a decade — strength, conditioning, body composition, the full picture. He has been coaching others for three years. Two different things, both real.
A real person, not a faceless plan
Zak trains clients in person across London. You meet a real coach, in a real gym, who knows your name. Online coaching is available worldwide — but the personal approach is the same either way.
The first call costs you nothing
Book a free 30-minute call. Zak will listen to where you are, what you want, and whether he can genuinely help. No pitch, no pressure. If it is not the right fit, he will tell you.
Who this is for
Sound familiar?
"I keep training but nothing changes."
"I don't know where to start or what to do."
"I've tried generic plans and they don't work."
"I'm serious about my goals but need real direction."
If any of these sound like you — you're in the right place.
Get startedNot ready to commit?
Start here.
Try the 7-Day Ascendant Jumpstart — a low-cost way to experience real coaching before you go all in. Seven days of guided workouts, nutrition fundamentals, and daily accountability.
Questions
Common questions
Get started
Ready to ascend?
Book a free 30-minute call. No pressure — just a conversation about your goals and how we can get you there.
Join the list
5 things holding your training back
Training insights and honest performance strategies from Zak, straight to your inbox.