Ascendant Fitness — Personal Training in Kent and London
Built for those
who want more.
1:1 online coaching for beginners, busy people and anyone ready to lose fat. Built around your life, not a template.
Free 30-minute call · No pressure · Coaching that fits around your life
Six weeks of coaching, free.
I’m taking on 10 people, in return for an honest review and before-and-after photos. Applications close 26 November.
See if you qualify
Your coach
Zak Rickard
Ten years of serious, self-directed training. Three years coaching others. A personal story that started with losing everything during COVID and rebuilding from the ground up. Zak's mission is simple: help you become the strongest version of yourself, no matter where you're starting from.
I've trained seriously for over ten years and coached others for three. I'm currently completing my Level 2 and Level 3 personal training qualifications, and I'd rather tell you that up front than have you wonder.
Why Ascendant
What you are actually getting
Not a template. Not an algorithm. A coach who has been through it himself and built his entire approach around the things that actually work.
A story that starts where yours might
During COVID, Zak lost his motivation, his confidence, and his sense of self. He rebuilt from nothing — not with a programme handed to him, but through figuring it out the hard way. That experience is why he coaches the way he does.
Ten years training. Three years coaching.
Zak has trained seriously for over a decade — strength, conditioning, body composition, the full picture. He has been coaching others for three years. Two different things, both real.
Coaching that fits your week
Most clients work with Zak online: a programme built for your body and your schedule, adjusted as you go, with Zak on hand when you need him. Prefer in person? Sessions are available across Kent and London.
The first call costs you nothing
Book a free 30-minute call. Zak will listen to where you are, what you want, and whether he can genuinely help. No pitch, no pressure. If it is not the right fit, he will tell you.
Who this is for
Sound familiar?
"I don't know where to start."
"I'm too busy to train properly."
"I've lost weight before and it always comes back."
"I've tried generic plans and they don't work."
If any of these sound like you — you're in the right place.
Get startedNot ready to commit?
Start here.
Try the 7-Day Ascendant Jumpstart — a low-cost way to experience real coaching before you go all in. Seven days of guided workouts, nutrition fundamentals, and daily accountability.
We'll talk it through first, so you only start if it's right for you.
Questions
Common questions
Free call
What happens on your free call
- 1We talk about where you are now and what you want to change.
- 2I'll tell you honestly how I'd approach it, and how long it's likely to take.
- 3If coaching makes sense, I'll explain how it works. If it doesn't, I'll say so.
No hard sell. Monthly coaching runs for an initial three months, then continues month to month with 30 days' written notice. There is a 14-day cooling-off period.
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5 things holding your training back
Training insights and honest performance strategies from Zak, straight to your inbox.