Founder's story
Why I started
A personal account of why I coach the way I do.
The beginning
During the COVID lockdowns I lost my motivation, my confidence, and the active lifestyle I'd always had. I stopped training, stopped caring about how I felt, and spent months just drifting.
Getting back in the gym changed that. It rebuilt my body, gave me back my confidence, and reminded me what it feels like to have a purpose and enjoy life again. That experience is directly why I coach the way I do — no generic plans, no guesswork, just a programme built around you and what you actually need.