The data controller responsible for your personal information is:

Ascendant Fitness

Ascendant Fitness is a trading name of Zak Rickard, a sole trader based in London, United Kingdom.

Principal contact: Zak Rickard

Email: zak@ascendantfitness.com

Phone: 07851 340520

Website: ascendantfitness.com

Not VAT registered

We may collect personal information that you voluntarily provide, including:

• Name
• Email address
• Telephone number
• Date of birth
• Health and fitness-related information you choose to share
• Consultation and onboarding information
• Payment and billing details
• Any information submitted through contact forms, questionnaires, or coaching applications

We may also collect certain technical information automatically, including:

• IP address
• Browser type and device information
• Website usage data
• Cookies and analytics information
• Pages visited and interaction data

As a fitness and lifestyle coaching business, some information you provide — such as details about medical conditions, injuries, medications, or physical health — constitutes special category personal data under UK GDPR Article 9. This type of data receives the highest level of protection under data protection law.

We process health-related information only where you have given us explicit consent to do so (UK GDPR Article 9(2)(a)). You may withdraw consent at any time by contacting us at zak@ascendantfitness.com.

We do not sell or share special category data for commercial purposes. It is used solely for the purpose of delivering safe, effective, and personalised coaching services.

We process your personal information for the following purposes, each with its identified lawful basis under UK GDPR:

• Responding to enquiries and booking calls — Legitimate interests (responding to your request)
• Providing coaching, training, nutrition, and wellness services — Performance of a contract
• Managing client relationships and communication — Performance of a contract / Legitimate interests
• Processing payments and maintaining financial records — Performance of a contract / Legal obligation
• Sending marketing emails and newsletters — Consent (you must opt in; you may withdraw at any time)
• Improving our website and services — Legitimate interests
• Complying with legal and regulatory obligations — Legal obligation

We collect only the information necessary to provide our services effectively and professionally.

Essential: af-theme remembers whether you chose light or dark mode, and your cookie choice is saved in your browser. Analytics (only if you click Accept): GoDaddy sets _tccl_visitor, _tccl_visit and _scc_session to count visits and see which pages are used. We don't use advertising or tracking pixels. You can change your choice at any time using Cookie settings in the footer.

We will only send you marketing emails and newsletters where you have given us your prior, explicit consent to do so (in accordance with the Privacy and Electronic Communications Regulations 2003). You will be asked to opt in separately when signing up for any mailing list or discount offer.

You may withdraw your consent and unsubscribe from marketing communications at any time by clicking the unsubscribe link in any email we send, or by contacting us at zak@ascendantfitness.com.

We do not sell your personal information. We may share information with carefully selected service providers who assist us in operating our business, including:

• Payment processors
• Website and hosting providers
• CRM and client management systems
• Email communication platforms
• Analytics providers

These providers are required to maintain appropriate safeguards and process information only for authorised purposes. We may also disclose information where required by law or where necessary to protect our legal rights.

Emails from clients and coaching enquiries may also be copied to our business iCloud mailbox, ascendantfitness@icloud.com.

We maintain appropriate technical and organisational measures designed to protect your personal information against unauthorised access, misuse, disclosure, alteration, or loss. While no system can guarantee absolute security, we continually seek to apply industry-standard practices to safeguard the information entrusted to us.

We retain personal information only for as long as necessary for the purposes set out in this policy. Our standard retention periods are:

• Client coaching records — 6 years from the end of the coaching relationship (to meet potential legal claims and HMRC requirements)
• Financial and payment records — 6 years from the relevant transaction (legal obligation)
• Marketing subscriber records — Until you unsubscribe or withdraw consent, plus 1 year
• Enquiry and contact form data — 2 years from the date of enquiry if no coaching relationship results
• Website analytics data — As configured in our analytics platform (typically 26 months)

When information is no longer required, it is securely deleted or anonymised.

As a UK resident, you have the following rights in relation to your personal information:

• Right of access — to request a copy of the personal data we hold about you
• Right to rectification — to request correction of inaccurate or incomplete data
• Right to erasure — to request deletion of your data in certain circumstances
• Right to restrict processing — to ask us to limit how we use your data
• Right to object — to object to processing based on legitimate interests or for direct marketing
• Right to data portability — to receive your data in a structured, machine-readable format
• Right to withdraw consent — where processing is based on consent, you may withdraw it at any time

To exercise any of these rights, please contact us at zak@ascendantfitness.com. We will respond within one month of receiving your request. We may ask you to verify your identity before processing your request.

If you are not satisfied with how we handle your request, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection:

ICO website: ico.org.uk · Helpline: 0303 123 1113

Our website may contain links to third-party websites, platforms, or services. We are not responsible for the privacy practices or content of external websites and encourage you to review their privacy policies before providing personal information.

Where information is transferred or processed outside the UK, we take reasonable steps to ensure appropriate safeguards are in place and that data is handled in accordance with UK GDPR requirements.

We may update this Privacy Policy periodically to reflect changes in our services, technology, legal requirements, or business practices. Any updates will be published on this page with a revised effective date. We encourage you to review this policy periodically.

If you have questions regarding this Privacy Policy or how your information is handled, or to exercise any of your rights, please contact:

Ascendant Fitness

Ascendant Fitness is a trading name of Zak Rickard, a sole trader based in London, United Kingdom.

Email: zak@ascendantfitness.com

Phone: 07851 340520

Website: ascendantfitness.com