Terms & Conditions
Terms & Conditions
Last Updated: August 2026
Private Coaching Terms
At Ascendant Fitness, coaching is delivered as a highly personalised partnership built around performance, wellbeing, accountability, and long-term progress. These terms establish clear expectations and ensure the highest standard of service for every client. By enrolling in any Ascendant Fitness programme, you acknowledge and agree to the following terms.
The Coaching Partnership
Ascendant Fitness provides bespoke coaching services that may include:
- Personalised training programming
- Nutrition coaching and guidance
- Lifestyle optimisation strategies
- Accountability and progress tracking
- Educational resources
- Ongoing support and consultation
Our role is to provide expert guidance, structure, and support.
Your role is to actively participate, communicate openly, and apply the recommendations provided. The greatest results are achieved when both parties commit fully to the process.
Client Commitment
To maintain the quality and effectiveness of coaching, clients are expected to:
- Complete onboarding requirements honestly and accurately
- Communicate openly regarding progress and challenges
- Follow agreed coaching protocols consistently
- Submit check-ins where required
- Notify their coach of any relevant changes in health, lifestyle, or circumstances
Coaching is a collaborative process. Sustainable progress requires engagement and personal responsibility.
Health Screening & Medical Responsibility
Ascendant Fitness operates within the scope of fitness and lifestyle coaching. We do not diagnose, treat, or manage medical conditions and our services should not be considered a substitute for medical advice, diagnosis, or treatment.
Clients are responsible for obtaining medical clearance where appropriate and for keeping their coach informed of any changes in health or circumstances throughout the programme.
If any exercise, nutrition, or lifestyle recommendation causes pain, dizziness, illness, or adverse symptoms, cease activity immediately and seek appropriate medical attention.
Results & Outcomes
Every client arrives with a unique history, physiology, lifestyle, and set of circumstances. For this reason, specific results cannot be guaranteed and individual outcomes will vary.
While Ascendant Fitness is committed to delivering exceptional coaching, outcomes depend upon numerous factors including:
- Consistency and adherence to the programme
- Lifestyle habits and sleep quality
- Recovery and stress management
- Individual physiological response
- Accuracy of information provided during onboarding
Our commitment is to excellence in coaching. Your results are ultimately shaped by the actions taken outside of coaching sessions.
Support Hours & Response Times
Coaching support is available by direct message (WhatsApp Business) Monday to Saturday, 07:00–20:00 UK time, and Sunday, 07:00–16:00 UK time.
Messages sent outside those hours will be answered when we next open. During opening hours, the aim is to respond within the same day. This is a personal coaching service delivered by messaging — it is not an on-demand or emergency service, and response times cannot be guaranteed to the minute.
For anything urgent relating to health or safety, please contact the relevant emergency services rather than waiting for a coaching reply.
Communication may also take place through scheduled check-in calls, video consultations, and email, as agreed within your programme.
Confidentiality & Privacy
Discretion is a core value of Ascendant Fitness. All personal information, progress data, photographs, communications, and coaching records are handled with professionalism and confidentiality.
Information will never be shared with third parties without consent unless required by law. Many clients choose Ascendant Fitness because they value privacy, and we treat that responsibility seriously.
Investment & Payment
Coaching fees are outlined at the time of enrolment. By joining a programme, clients agree to maintain payments according to their selected package.
Failure to maintain payments may result in:
- Suspension of coaching services
- Restricted access to coaching systems
- Programme termination
All fees remain payable unless otherwise agreed in writing.
Ascendant Fitness is not currently registered for VAT; prices shown are not subject to VAT.
Minimum Term & Cancellation
Exception — early start: If you ask us to begin delivering your programme before the 14-day cooling-off period expires, you acknowledge that your right to a full refund will be reduced proportionally to reflect the coaching already delivered. If the programme is fully delivered within the cooling-off period, you lose the right to cancel entirely. We will ask for your express consent to an early start before commencing.
Monthly coaching programmes have a minimum initial term of 3 months. After the minimum term, you may cancel at any time by giving at least 30 days' written notice to zak@ascendantfitness.com. Notice received after a billing date takes effect at the end of the following billing period.
Fixed-term and one-off programmes (including the 7-Day Jumpstart, 12-Week Transformation, and any single-payment programme) are non-refundable once the programme plan has been delivered, except where your statutory cooling-off right applies as described above.
Our coaching capacity is intentionally limited to maintain service quality. Cancellation notices must be submitted in writing; verbal cancellations are not accepted.
Client Conduct
Ascendant Fitness is committed to maintaining a respectful, professional environment. We reserve the right to terminate coaching relationships where there is:
- Abusive behaviour or harassment
- Repeated failure to engage with coaching
- Dishonest conduct
- Behaviour that compromises the wellbeing of our team or coaching environment
In such circumstances, coaching services may be withdrawn immediately.
Where termination is at our initiative without cause, any unused prepaid fees will be refunded on a pro-rata basis.
Intellectual Property
All coaching systems, methodologies, resources, documents, training programmes, educational materials, and content remain the exclusive property of Ascendant Fitness.
Materials provided to clients are for personal use only. They may not be copied, distributed, reproduced, sold, or shared without prior written consent.
Testimonials & Success Stories
We are proud of the transformations our clients achieve. Any testimonial, review, progress image, or case study will only be published with explicit consent.
Client privacy and discretion always take precedence over marketing considerations.
Limitation of Liability
Participation in fitness, nutrition, and lifestyle coaching carries inherent risks, including the risk of injury. By participating in Ascendant Fitness services, clients acknowledge these risks and confirm they have completed the health screening requirements in the "Health Screening & Medical Responsibility" section above.
Nothing in this agreement limits or excludes liability for:
- Death or personal injury caused by our negligence
- Fraud or fraudulent misrepresentation
- Any other liability that cannot be excluded or limited by law
Subject to the above, Ascendant Fitness shall not be liable for indirect, incidental, or consequential losses (including loss of profits or business opportunities) arising from participation in coaching services. Our total liability for any claim shall not exceed the total fees paid by you for the relevant coaching service in the 12 months preceding the claim.
Governing Law
This Agreement shall be governed by the laws of England and Wales. Any disputes arising from coaching services shall be subject to the exclusive jurisdiction of the courts of England and Wales. If you are a consumer, you may also be entitled to bring proceedings in the courts of the country where you are resident.
Client Acknowledgement
By enrolling in an Ascendant Fitness coaching programme, I confirm that:
- ✓I have read and understood this Agreement.
- ✓I have disclosed all relevant health conditions, injuries, and medications.
- ✓I understand the nature and limitations of coaching services.
- ✓I accept responsibility for my participation and personal decisions.
- ✓I understand that results cannot be guaranteed and will vary between individuals.
- ✓I understand my right to cancel within 14 days of purchase.
- ✓I agree to the terms outlined above.
Client Name
Signature
Date
Terms & Conditions
Welcome to Ascendant Fitness. These Terms & Conditions govern your use of our website and services. By accessing this website, you agree to be bound by these terms.
1. About Ascendant Fitness
Ascendant Fitness provides fitness coaching, nutrition guidance, lifestyle coaching, educational content, and related wellness services. All information provided is intended for educational and informational purposes only and should not be considered medical advice.
Ascendant Fitness is a trading name of Zak Rickard, a sole trader based in London, United Kingdom.
Email: zak@ascendantfitness.com
Phone: 07851 340520
Not VAT registered
2. Acceptance of Terms
By accessing our website, submitting an enquiry, purchasing services, or engaging with our coaching programmes, you agree to these Terms & Conditions. If you do not agree with these terms, you should discontinue use of the website and services.
3. Eligibility
You must be at least 18 years of age to purchase coaching services unless written consent is provided by a parent or legal guardian. You confirm that all information provided to Ascendant Fitness is accurate and complete.
4. Health Disclaimer
You acknowledge that:
- You participate voluntarily and accept the inherent risks of physical training
- You are responsible for consulting an appropriate healthcare professional regarding any medical conditions
- Ascendant Fitness does not diagnose, treat, or cure medical conditions
- Coaching recommendations are not a substitute for professional medical advice
- You will inform your coach of any changes in health or circumstances during the programme
If you experience pain, dizziness, illness, injury, or adverse symptoms, cease activity immediately and seek medical attention.
5. Results Disclaimer
While our coaching methods are designed to maximise results, individual outcomes vary and no specific result is guaranteed. We do not guarantee:
- Specific weight loss or muscle gain
- Performance improvements
- Body composition changes
- Health outcomes
Results depend on numerous factors including adherence, consistency, lifestyle, genetics, and individual circumstances. Any timelines mentioned in marketing materials or FAQs are illustrative averages based on client experience and are not a guarantee of your personal outcome.
6. Pricing & VAT
All prices shown on this website are in pounds sterling (GBP). Ascendant Fitness is not currently registered for VAT; prices shown are the total amount payable and are not subject to VAT.
We reserve the right to change prices at any time. The price applicable to your purchase is the price displayed at the time you complete your order.
7. Payments
All fees are payable in accordance with the selected coaching package. Unless otherwise agreed:
- Payments must be made in advance
- Late payments may result in suspension of coaching services
- Access to coaching materials may be withheld until payment is received
8. Your Right to Cancel & Refund Policy
If you ask us to begin your programme before the 14-day period expires, your refund entitlement will be reduced proportionally to reflect coaching already delivered.
Monthly programmes have a minimum initial term of 3 months. After the minimum term, 30 days' written notice is required to cancel. See the Client Coaching Agreement above for full details.
Outside of your statutory cooling-off right, payments for fixed-term and one-off programmes are non-refundable once the programme plan has been delivered. Refund requests in other circumstances may be considered at our discretion.
9. Intellectual Property
All website content, coaching materials, documents, videos, training programmes, educational resources, branding, logos, and systems remain the intellectual property of Ascendant Fitness. You may not:
- Copy, reproduce, or distribute
- Sell or share
- Modify any materials without prior written consent
10. Website Use
You agree not to:
- Use the website unlawfully
- Attempt to gain unauthorised access to systems
- Upload malicious software
- Interfere with website functionality
- Misrepresent your identity
We reserve the right to restrict access for misuse.
11. Limitation of Liability
Nothing in these Terms limits or excludes liability for death or personal injury caused by our negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited by law.
Subject to the above, to the fullest extent permitted by law, Ascendant Fitness shall not be liable for:
- Indirect or consequential losses
- Loss of profits or business opportunities
- Losses arising from your failure to follow programme guidance
Our total liability shall not exceed the amount paid by you for the relevant coaching service in the 12 months preceding the claim.
12. Privacy
Your personal information will be processed in accordance with our Privacy Policy.
13. Changes to Services
We reserve the right to modify, suspend, or discontinue services, website content, pricing, or programme structures where necessary. We will give reasonable notice of material changes where possible.
14. Governing Law
These Terms shall be governed by and interpreted in accordance with the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales. If you are a consumer, you may also be entitled to bring proceedings in the courts of the country where you are resident.
15. Contact
For questions regarding these Terms & Conditions:
Ascendant Fitness
Ascendant Fitness is a trading name of Zak Rickard, a sole trader based in London, United Kingdom.
Email: zak@ascendantfitness.com
Phone: 07851 340520
Website: ascendantfitness.com